A tradition that lasts since 1989.
Our mission is to delight you – enjoy the quality of domestic production.
About Us
AS Jelah is a successful company based in Jelah and its rich history dates since 1989. It all started as a retail store in a family home and today, AS Jelah has developed into a leader in the field of distribution, production and retail.
As time went by, AS Jelah grew and became a parent company of one of the largest groups – AS Holding. The strong connection between the two companies brings outstanding support to customers and partners, while maintaining values and passion to innovate.
Distribution
When it comes to distribution, AS doo is a very important distributor – not only of its own brands but also of other domestic and international products. The wide distribution network enables support and distribution of products from various industries and sectors.
Distribution
When it comes to distribution, AS doo is a very important distributor – not only of its own brands but also of other domestic and international products. The wide distribution network enables support and distribution of products from various industries and sectors.
Products
Tea Biscuits
Petit Biscuits
Strudel Biscuits
Sandwich Biscuits
Waffle Biscuits
Cocoa Bars
Cream Spreads
Sugar Cube & Fine Sugar
Coffee
Packaging
Snack Program
Wafer Cakes
A story that lasts over 30 years…
We are here when you need time for yourself.
We are here when you want to surprise the ones you love.
We are here when you are creating unforgettable memories.
Socially responsible business for common progress
AS Jelah, besides from production, distribution and retail – stands out from others because of its commitment to socially responsible business. Its strong belief in supporting the local community continuously contributes to its development through various projects and initiatives.
Your favorites
News
Kent Wafers Conquering the EU Market: Exports Achieved in 17 Countries
AS Jelah, the producer of Kent wafers, has successfully expanded into the European market within just a few months of…
Company Showcases the Fusion of Tradition and Innovation at the Tešanj Fair
With a deep-rooted commitment to domestic industry and cultural heritage, AS Jelah—the organizer of the AS Holding..
Explore AS Jelah's Facilities – The Home of Kent Neapolitan Wafers
As part of the fair activities in Tešanj, AS Jelah presented its new wafer production facilities, showcasing the sweet delight…
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